And the award goes to...
It’s a Fair Game was the big new item that the Foundation introduced last summer at the Fair. Following the success of Fairopoly in 2004, we had wanted to create a pathway game of the Fair so that Fair fans could enjoy the trek around the grounds from the comforts of home. Something that was really necessary this winter with all of our snow!
Well, recognition of our game just went national in January. It’s a Fair Game was the recipient of the Promotional Products Association International (PPAI) Pyramid Award. There are only 5 categories for this national award and we won for consumer programs. Dan Livengood, co-creator of It’s a Fair Game, jumped through all the hurdles this fall to fill out the application to be considered. From there, the file is reviewed and, most often, passed over, as there are only 3 finalists per category. Dan was tickled pink when he found out in late November that our game was selected as one of the finalists. As with an Oscar, it’s just an honor to be nominated!
In January, Dan attended the PPAI annual convention in Las Vegas where the award was announced at a special, black-tie recommended banquet. He was all set to applaud graciously for the winner of our category when, much to his surprise, it was our game that was announced the winner. Walking onstage, Dan said he imagined that’s what winning an Oscar was like.
It’s a Fair Game was a collaborative effort between myself, Dan and Cathy Rickers, the illustrator. The time, thought and planning (as well as laughter when coming up with the text for the path and when seeing Cathy’s latest images) that went into the game was quite extensive. So, to have it go over well with fans of the Iowa State Fair is great but the cherry on top is having it recognized within a very competitive industry as something special too. That makes all the frustration of trying to fill in the last 3 spaces with something creative all worth it.
For more information on the award you can read an article in the PPB magazine’s March issue or see our press release. And, if you don’t have a copy of the award-winning It’s a Fair Game, there are a few left after the 2009 Iowa State Fair. To order just go to our website or contact the Foundation at 1-800-450-3732.